Chameleon Blog

Product Adoption

How to Build a User Engagement Strategy for Your Product

Explore tools and tactics for an effective user engagement strategy, understand critical engagement metrics to look out for, and identify how to retain more customers. Learn from examples and insights from Pushwoosh, PromoPrep, Spacer, and Better Proposals.

Ray Slater Berry

13 min read

User Onboarding

In-App Tutorials: Making Users Fall in Love with Your Product

In-app tutorials are crucial for kick-starting long-term relationships with new users. Here’s how you can keep users around from hello.

Ray Slater Berry

12 min read

Growth

User Activation: Your Guide to Mapping, Measuring, and Improving Activation Flow

User activation is one of the most important elements of product growth. We walk you through what it is, how to measure it, and how to improve it, featuring insights from Growth University and Userlist.

Nadja Bozovic

14 min read

Product Marketing

5 Overlooked Aspects of a Stellar Buying Experience

In a journey from being unaware of your product to becoming your happy customer, the buyers usually take a few steps. Make sure none of the important aspects of their experience fall through the cracks.

Elen Udovichenko

8 min read

User Onboarding

4 Practical Ways to Enhance the User Onboarding Experience with UX/UI patterns

User onboarding is a make-or-break for customer retention. Make it count by applying these UX/UI patterns to the start of your user journey.

Ray Slater Berry

8 min read

Feature Engagement

Fake Door Testing: The Benefits, the Risks, and How to Build Functional Tests

Wondering how to create fake door tests that work? Come on in, we’re covering how to make effective tests that benefit both your users and your business.

Ray Slater Berry

11 min read

UX

Improve Your Product Experience with These 10 Free UI Kits

Customizable UI kits can help you save time and resources for prototyping, idea validation, feedback collection, new feature development, or product iteration.

Hannah Beazley

9 min read

Product Management

5 Decision-Making Hacks for Product Managers

The success of a product depends on making the right decisions at the right time. Here are five decision-making tips that can help you level up your product management game.

Tim Ferguson

7 min read

Product Marketing

Product Positioning: What Is It and How To Get It Right

Effective positioning helps you communicate clearly with your target audience and help prospects immediately understand what your business is all about.

Hannah Beazley

12 min read

Growth

Prioritize Your Funnel For Successful User Segmentation During Rapid Growth

As you grow, your Sales team will be flooded by leads. Segmenting them the right way can help you build the structure to sustain momentum.

Rahul Reddy

6 min read

Product Management

Product Management Software: 3 SaaS Tools for Agile Product Development

We’re taking you through three pieces of product management software to help you plan, launch and maintain user-centric products.

Ray Slater Berry

10 min read

Growth

Community-Led Growth: The Future of Product Success?

Featuring advice, observations, and insights of product and community experts from Roadmunk, Crossbeam, Typeform, Banzai, Elpha, and Chameleon

Nadja Bozovic

17 min read

UX

User Journey Mapping: A SaaS Guide to Building Customer-Centric Experiences

Let us unpack user journey mapping and walk you through collecting actionable user research data you can implement to increase retention rates for your SaaS.

Ray Slater Berry

11 min read

Feature Engagement

How to Plan, Build, and Test Product Walkthroughs That Work

Our guide to successful product walkthroughs that boost retention and engagement

Benjamin Brandall

12 min read

Product Marketing

Micro-Conversions vs. Macro-Conversions: How to Take Small Steps for Big Wins

Micro-conversions in product are often overlooked. This article will reprioritize how you assess those tiny steps towards big, ROI-centric goals.

Ray Slater Berry

13 min read

Product Management

Product Discovery in 2021: Everything Product Managers Need to Know

Having a solid discovery process in place makes it easier to focus on developing products and features that will generate results.

Hannah Beazley

10 min read

User Onboarding

First-Time User Experience (FTUE): Why It Matters & How to Improve It

Learn why first-time user experience is important, how to create an effective onboarding strategy, and which SaaS best practices you can apply to your product.

Nadja Bozovic

12 min read

Growth

4 Content Strategies to Increase Product Engagement and Retention

Content marketing isn't there to just bring in new users – the most successful SaaS companies use it to engage and retain their long-time customers too. Brian Dean walks you through four strategies you can steal.

Brian Dean

7 min read

Product Management

Why Spotify Squads Are a Popular Failure for Product Teams

Explore the Spotify Squad framework and organizational model; why and how Spotify incorporated it, the product development methods it helped with, and why today the $50 billion company has abandoned the structure. 

Ray Slater Berry

13 min read

Feature Engagement

The "Aha!" Moment: How To Find It And Boost Retention Rates

The "aha!" moment is the goal of any great user onboarding flow! Learn how to find yours and keep users around for longer.

Pulkit Agrawal

11 min read

Surveys

How In-App Customer Needs Assessments Make Life Easier for Product Marketers

Learn how to collect feedback on how to improve while users actively use your product. In-app customer needs assessments are quick to run and provide a ton of value.

Stefan Debois

8 min read

Product Management

Product-Market Fit: Why Disappointed Users Are a Good Thing

How do you determine, measure, and build products people can’t live without? Product-market fit.

Ray Slater Berry

19 min read

Product-led growth

Product-Led Go-To-Market Strategy: Your Resources Cheatsheet

In this article, you will get all the templates, worksheets, tools, videos, and examples you need to do a great job with your PLG go-to-market strategy.

Nicolas Mérouze

10 min read

User Onboarding

An Intro to Using Qualitative Research to Improve User Onboarding

We take you through the types of qualitative research you can conduct and examine how it ties in with user onboarding.

Molly Stovold

6 min read

Your Guide To Onboarding Flows: Complete With Examples For 2021

We take you through what onboarding flows are, how to succeed with them, and provide inspiration from top SaaS companies.

Ray Slater Berry

10 min read

Product Marketing

5 Types of Product Marketing Videos to Start Creating

A well-crafted product marketing video can help you build customer engagement, build hype around upcoming launches and new features, and even be used for proactive customer care and onboarding.

Ashley Lipman

9 min read

Self-Serve Support

In-App Notifications Explained: Best Practices and Actionable Tips

Transform interruptions into value by delivering well-timed relevant information to your users.

Paula Becchetti

9 min read