Chameleon Blog

Announcements

Announcing Chameleon’s new HubSpot integration

The new Chameleon HubSpot integration has landed in your Dashboard. Discover how it will help you power up your in-product marketing and engage your users.

Pulkit Agrawal

March 4th, 2021 · 11 mins

Design

6 Ways to Ensure Brand Alignment (+ Why You Need To!)

Branding is everywhere, but if we want users to recognize our products then brand alignment across all channels is essential.

Ceillie Clark-Keane

February 17th, 2021 · 16 mins

Product Management

Feature Prioritization: Methods, Frameworks, and Best Practices

Learn why feature prioritization is the road to success in product design and why product managers should know all these prioritization frameworks by heart.

Paula Becchetti

February 15th, 2021 · 20 mins

User Onboarding

User Adoption Strategies to Level Up Your User Onboarding in 2021

We explore user adoption strategies for SaaS businesses, the importance of user onboarding, and how you can measure your success.

Ray Slater Berry

February 4th, 2021 · 28 mins

User Onboarding

Improve Customer Onboarding By Aligning Your Lifecycle Emails and In-App Messaging

Developing a customer onboarding strategy is crucial for getting your new users started on the right foot and putting them on the path to success from the get-go. Discover how in-app messaging and email go hand-in-hand.

Josh Brown

January 29th, 2021 · 20 mins

Continuous Feedback

Product Experience: The Backbone of Your Product’s Success

We examine what product experience is all about and dig deeper into how it contributes to your product's love-ability

Paula Becchetti

January 21st, 2021 · 16 mins

Feature Adoption

Time to Value: A SaaS Guide to the TTV Galaxy... and Beyond

Your in-depth guide on the different types of TTV and why they're so important for user onboarding.

Ray Slater Berry

January 6th, 2021 · 17 mins

Feature Adoption

15 User Onboarding Tools Your Customers Will Thank You For

Your always-updated list of the best user onboarding tools on the market. Jump in and start building the ultimate onboarding stack.

Ray Slater Berry

December 22nd, 2020 · 31 mins

Continuous Feedback

Mastering Product Development: From Ideation to Excellence

An insightful kick-off guide to product development success. Learn how to take your new product from brainstorming to release.

Paula Becchetti

December 16th, 2020 · 21 mins

Product Tips

16 Product Management Blogs To Start Your Day Right

We’ve collected the most agile product management blogs out there and curated them into one mega-guide for you. Grab a coffee and get reading.

Ray Slater Berry

December 7th, 2020 · 22 mins

Feature Engagement

Why Tooltips are Terrible and How to Better Design Them

How to make this key UI design pattern work well for your users

Pulkit Agrawal

November 27th, 2020 · 12 mins

PLG

What is Product Operations? A Pivotal Role For Product-Led Companies

Product Ops is in demand. In this article, we look at the responsibilities that come with this role and discuss whether your team needs to hop on the ops train.

Paula Becchetti

November 26th, 2020 · 17 mins

Product-led growth

What is Product Leadership? Your Go-To Guide for Inspiration

Everything you need to create or become a great product leader—with responsibilities, skills, and inspiring industry leaders.

Ray Slater Berry

November 20th, 2020 · 20 mins

Growth

The Essential SaaS Metrics for Data-Fueled Business Success

Grow your business by keeping a close eye on these nine key SaaS metrics, with tips on how to improve them.

Paula Becchetti

November 12th, 2020 · 18 mins

Growth

Cohort Analysis: The Key to Data-Driven Product Decisions

Your introduction to cohort analysis. Discover how they can help you make the right business decisions and drive forward product success.

Paula Becchetti

November 4th, 2020 · 17 mins

Continuous Feedback

Measuring Customer Retention: A Deep Dive Into The Essential Metrics

Customer retention strategies are tricky waters to navigate. Learn the best metrics to learn, track, and boost your business. 

Ray Slater Berry

October 16th, 2020 · 25 mins

Growth

​​Product Qualified Leads As a Unifying Metric

PQLs are a key metric that can unify your entire go-to-market operation. Discover how to identify these leads and measure success.

Derek Skaletsky

October 5th, 2020 · 16 mins

Product Management

Product Manager Skills: From Essentials to Next-Level

We examine the product manager skills you'll need for success. Let's dive into the basics, the essentials, and the next-level skills that productive PMs possess 🚀

Paula Becchetti

September 30th, 2020 · 18 mins

Growth Marketing

5 Key Customer Retention Metrics that Influence SaaS Growth

Your cheat sheet to some of the most important metrics to boost growth—discover how to keep your customers around for the long haul.

Isaac Ejeh

September 21st, 2020 · 14 mins

News

Chameleon API 101: Personalize and Analyze Your In-Product Experiences

Chameleon’s new API empowers you to send Microsurvey responses to other systems, better query Tour and user data, and add a layer of security.

Pulkit Agrawal

September 17th, 2020 · 16 mins

self-service-support

Customer Engagement: Keeping Users Around For The Long Haul

What really makes a brand powerful? It all comes down to human relationships. Relationships with your employees, your markets, the media, and, of course, your customers.

Paula Becchetti

September 15th, 2020 · 20 mins

PLG

Friction Logs: The Key to Unlocking Product Growth

Learn how to find problematic areas in your product and create the smoothest possible product experience for your end-users. It's time to start friction logging.

Kirsty Finlayson

September 8th, 2020 · 28 mins

Growth Marketing

Growth Strategy Swipe File: 5 Companies That Nailed It

Want to take your business to the next level? You'll need a solid growth strategy to get there. Learn about the different types and get inspiration from some stellar examples.

Ray Slater Berry

September 1st, 2020 · 20 mins

News

Meet the new Chameleon Builder: 7 things we're pumped about

Faster, lighter, and easier to use ⚡ Read about the key changes and upcoming plans

Pulkit Agrawal

July 23rd, 2020 · 8 mins

Continuous Feedback

How to Process Survey Feedback Properly

Don’t lose touch with your users - make sure you’re processing and collecting feedback effectively.

Benjamin Brandall

June 22nd, 2020 · 11 mins

Product Marketing

How to Use Webinars for Product Marketing and Sales Enablement

Here Demio shares how to drive results with webinars in product launches and beyond

Adrienne Barnes

June 22nd, 2020 · 11 mins