Chameleon Blog

30 Key Product Marketing Tools for Your Stack

A reference guide for the best tools for Product Marketers

Proactive Support: How to Help Users Before They Ask

How to reduce user frustration and the strain on your support team.

Why Tooltips are Terrible and How to Better Design Them

How to make this key UI design pattern work well for your users

For Better User Onboarding, Switch to Product Marketing

This new mindset will help drive better conversion of new users

How to Plan, Build, and Test Product Walkthroughs That Work

Our guide to successful product walkthroughs that boost retention and engagement

Great Product Tours: 5 Guidelines & 5 Examples

Use these simple principles to build effective and lovable product tours

The 10 Principles of Product & Feature Adoption

How change management theory can help drive product and feature adoption

6 User Onboarding Best Practices for 2019

How to keep new users from quitting and never coming back

How to Announce New Features to Drive Product Adoption

A framework for product marketing to improve user engagement

Deeper and Easier Analytics with our New Dashboard

New tour analytics dashboard gives you visibility into how your tours are performing in one central place.

New gallery to drive feature discovery and adoption

Pre-built labels and icons for showcasing new and changed functionality, without any design work

New design patterns for highlighting elements in app

More design and styling options to drive attention to key features

Introducing Tour Branching

You can now let users decide how they want to explore your product 🙌

Closing the Loop - Customer Insight to Action in Minutes

Why and how to leverage customer insights to create a successful product

How Intercom Goes Beyond Intercom for User Onboarding

Intercom uses product tours for user onboarding and you should too!

How to Build Better Self-Serve Help with Chameleon

Self-service is key to reducing support costs and helping more users succeed

How to Create Conversational Messaging Across the User Lifecycle

Create a system that drives deeper engagement as users progress

4 Ways to Build More Interactive Product Tours with Chameleon

Users learn and build habits by interacting, so here's how to make that happen

How to Craft the Best User Onboarding Emails

Make your user onboarding emails stand out with these best practices

Is a Lack of Gratitude Hurting Your Product Adoption?

Product adoption is driven by user motivation, and providing timely gratitude can help.

Recreating Slack's User Onboarding

Everyone agrees Slack has great onboarding, and here's how you can replicate it for your own product!

How the Aha Moment Unlocks Successful User Onboarding

The secret and goal of any great user onboarding flow!

Building a Habit-Forming Product Starts With Your User Onboarding

How to apply Nir Eyal's Hook Model to your user onboarding flows

User Onboarding Checklist: From Concept to Launched

A simple & easy to follow framework to help you launch your user onboarding in just a few days.

How To Improve Free Trial Conversion Rates Without Dev Time

Five easy ways to improve your product's trial experience without needing your engineers

Why We Chose Product Redesign Over Growth

Product redesigns come at the cost of new features, but early on they are worth it.

How to Sunset a Feature to Drive Engagement

To keep a product healthy, you need to trim features. When you do, off-board users to increase engagement.

Why User Onboarding Isn't Just Your Designer's Job

Your product and marketing team can help drive up new user activation and retention.

How to Run Recruiting Like a Sprint

Applying this agile methodology to recruiting can save time and energy

The Two Types of Help Your Users Need

Having help content is not enough; you need to deliver it effectively.

What is User Onboarding? A better definition

The complete primer on how to think about user onboarding to create successful users.

How to Use Empty States for Better Onboarding

Staring back blankly at a new user isn't very welcoming -- here's what to do instead.

What Apple Stores Teach SaaS Products About User Onboarding

The key lessons from brick-and-mortar expertise on how to engage new visitors.

The Distributed Team's Guide to Slack

Slack’s tagline is "a messaging app for teams". But at Chameleon, Slack is our dashboard and swiss-army...

How to Use Release Notes to Drive Feature Adoption

Blog posts and email announcements only do half the job; here's what else you need

Our User Onboarding Stack to Drive Retention

The tools that we leverage to drive a more contextual and effective first-time user experience.

10 Onboarding Lessons from Product Experts

We interviewed user onboarding practitioners at top companies and this is their advice.

The First-Timers Guide to User Onboarding

Great onboarding isn't just great design; here's how to create the framework for success.

Teardown: Pokémon GO first time user experience

Find out why Pokémon GO's technology, timing and user experience are a recipe for global domination.

Teardown: LinkedIn User Onboarding

Find out how LinkedIn teaches their users how to use their powerful (and sometimes overwhelming) business...

Teardown: Pinterest User Onboarding

Pinterest recently update their first time user experience, we were all really impressed. Check out what's...

You Need Emails AND In-App Messages for User Onboarding

Don't just use emails to onboard your users. Here is our breakdown of how and when to the different channels.

Don’t Assume New Users Want to Learn How to Use Your Product

Don’t send your users away by boring them with the how! Instead focus on why to stimulate their own...

Apply a data-driven approach to attending conferences

Attending conferences can be costly so don’t leave the benefits to chance. A few simple tactics can help...

Connect Chameleon to your tools with Segment

Use Segment.com to implement Chameleon with just a few clicks and send all your tour data to hundreds of...

Should my company go on The Pitch? Yes, here's why...

Chameleon appeared on The Pitch in it’s first episode, when we had a basic prototype and not much else....

Chameleon announces $1.9m seed funding

Funding round led by True Ventures with many other SaaS angels participating.

Why We Add Our Customers to Slack

Listening and responding to customers builds strong brand relationship and creates an open stream of...

Open beta is live at LAUNCH 2016

We're live at Launch Festival 2016, where we've just unveiled Chameleon Version 2 and pitched our product...

How to Successfully Run a Distributed Hackathon

We just launched PageGauge.io — designed and built in a one-day hackathon, across San Francisco, Portland,...