Chameleon Blog

UX

User Journey Mapping: A SaaS Guide to Building Customer-Centric Experiences

Let us unpack user journey mapping and walk you through collecting actionable user research data you can implement to increase retention rates for your SaaS

Ray Slater Berry

11 min read

Feature Engagement

How to Plan, Build, and Test Product Walkthroughs That Work

Our guide to successful product walkthroughs that boost retention and engagement

Benjamin Brandall

12 min read

Product Marketing

Micro-Conversions vs. Macro-Conversions: How to Take Small Steps for Big Wins

Micro-conversions in product are often overlooked. This article will reprioritize how you assess those tiny steps towards big, ROI-centric goals.

Ray Slater Berry

13 min read

Product Management

Product Discovery in 2021: Everything Product Managers Need to Know

Having a solid discovery process in place makes it easier to focus on developing products and features that will generate results.

Hannah Beazley

10 min read

User Onboarding

First-Time User Experience (FTUE): Why It Matters & How to Improve It

Learn why first-time user experience is important, how to create an effective onboarding strategy, and which SaaS best practices you can apply to your product.

Nadja Bozovic

12 min read

Growth

4 Content Strategies to Increase Product Engagement and Retention

Content marketing isn't there to just bring in new users – the most successful SaaS companies use it to engage and retain their long-time customers too. Brian Dean walks you through four strategies you can steal.

Brian Dean

6 min read

Product Management

Why Spotify Squads Are a Popular Failure for Product Teams

Explore the Spotify Squad framework and organizational model; why and how Spotify incorporated it, the product development methods it helped with, and why today the $50 billion company has abandoned the structure. 

Ray Slater Berry

12 min read

Feature Engagement

The "Aha!" Moment: How To Find It And Boost Retention Rates

The "aha!" moment is the secret and goal of any great user onboarding flow! Learn how to find yours and keep users around for longer.

Pulkit Agrawal

10 min read

Surveys

How In-App Customer Needs Assessments Make Life Easier for Product Marketers

Learn how to collect feedback on how to improve while users actively use your product. In-app customer needs assessments are quick to run and provide a ton of value.

Stefan Debois

8 min read

Product Management

Product-Market Fit: Why Disappointed Users Are a Good Thing

How do you determine, measure, and build products people can’t live without? Product-market fit.

Ray Slater Berry

18 min read

Product-led growth

Product-Led Go-To-Market Strategy: Your Resources Cheatsheet

In this article, you will get all the templates, worksheets, tools, videos, and examples you need to do a great job with your PLG go-to-market strategy.

Nicolas Mérouze

10 min read

User Onboarding

An Intro to Using Qualitative Research to Improve User Onboarding

We take you through the types of qualitative research you can conduct and examine how it ties in with user onboarding.

Molly Stovold

6 min read

Your Guide To Onboarding Flows: Complete With Examples For 2021

We take you through what onboarding flows are, how to succeed with them, and provide inspiration from top SaaS companies.

Ray Slater Berry

10 min read

Product Marketing

5 Types of Product Marketing Videos to Start Creating

A well-crafted product marketing video can help you build customer engagement, build hype around upcoming launches and new features, and even be used for proactive customer care and onboarding.

Ashley Lipman

9 min read

Self-Serve Support

In-App Notifications Explained: Best Practices and Actionable Tips

Transform interruptions into value by delivering well-timed relevant information to your users.

Paula Becchetti

8 min read

Product Marketing

How to Create a Product Welcome Page That Keeps Users Around

Learn how to retain users with these proven tactics to create welcome pages that work.

Ray Slater Berry

9 min read

Announcements

Announcing Chameleon’s new HubSpot integration

The new Chameleon HubSpot integration has landed in your Dashboard. Discover how it will help you power up your in-product marketing and engage your users.

Pulkit Agrawal

6 min read

Design

6 Ways to Ensure Brand Alignment (+ Why You Need To!)

Branding is everywhere, but if we want users to recognize our products then brand alignment across all channels is essential.

Ceillie Clark-Keane

9 min read

Product Management

Feature Prioritization: Methods, Frameworks, and Best Practices

Learn why feature prioritization is the road to success in product design and why product managers should know all these prioritization frameworks by heart.

Paula Becchetti

11 min read

User Onboarding

User Adoption Strategies to Level Up Your User Onboarding in 2021

We explore user adoption strategies for SaaS businesses, the importance of user onboarding, and how you can measure your success.

Ray Slater Berry

14 min read

User Onboarding

Improve Customer Onboarding By Aligning Your Lifecycle Emails and In-App Messaging

Developing a customer onboarding strategy is crucial for getting your new users started on the right foot and putting them on the path to success from the get-go. Discover how in-app messaging and email go hand-in-hand.

Josh Brown

10 min read

Continuous Feedback

Product Experience: The Backbone of Your Product’s Success

We examine what product experience is all about and dig deeper into how it contributes to your product's love-ability

Paula Becchetti

8 min read

Feature Adoption

Time to Value: A SaaS Guide to the TTV Galaxy... and Beyond

Your in-depth guide on the different types of TTV and why they're so important for user onboarding.

Ray Slater Berry

9 min read

Feature Adoption

15 User Onboarding Tools Your Customers Will Thank You For

Your always-updated list of the best user onboarding tools on the market. Jump in and start building the ultimate onboarding stack.

Ray Slater Berry

16 min read

Continuous Feedback

Mastering Product Development: From Ideation to Excellence

An insightful kick-off guide to product development success. Learn how to take your new product from brainstorming to release.

Paula Becchetti

11 min read

Product Tips

16 Product Management Blogs To Start Your Day Right

We’ve collected the most agile product management blogs out there and curated them into one mega-guide for you. Grab a coffee and get reading.

Ray Slater Berry

11 min read