Product Marketing

Your always-updated list of the best user onboarding tools on the market. Jump in and start building the...

Grow your business by keeping a close eye on these nine key SaaS metrics, with tips on how to improve them.

Want to take your business to the next level? You'll need a solid growth strategy to get there. Learn about...

Here Demio shares how to drive results with webinars in product launches and beyond

Words of wisdom from industry-leading Product Marketing Managers

How to find the best fit PQL engagement strategy for your company culture.

Combine self-service help and automated support to focus on the requests that matter most.

Receive continuous feedback and high response rates by leveraging these best practices for in-product user...

How do you make the most of your product surveys? By ensuring they're delivered in-app, at exactly the...

Engineering as marketing is the concept of bringing extra value to current and potential customers by giving them useful tools at little to no extra cost, while promoting your main product or service.

A step-by-step guide to mapping your customer journey, complete with real-life example processes, and a...

We're all familiar with the Five Languages of Love; but what can this framework tell us about building SaaS growth?

Make user feedback and qualitative data useful by leveraging these modern user survey best practices

Proven examples of growth-driven SaaS marketing which you can replicate

What this important tweak to one of the world's biggest apps means for Product teams

Learn how to use a product launch plan to get your teams on the same page, communicate with users, and...

Get the right prompts to the right users to boost adoption, retention, and revenue

Eight factors to consider for SaaS welcome emails - with examples

An analysis and history of tools that empower product-led growth

David, VP Partnerships at Heap interviews Pulkit, Co-founder & CEO at Chameleon

A look at how top products convert, retain, and engage users (and how you can do the same).

A clearer definition, with examples, to help frame your approach to user onboarding

A reference guide for the best tools for Product Marketers

This new mindset will help drive better conversion of new users

Our guide to successful product walkthroughs that boost retention and engagement

How change management theory can help drive product and feature adoption

How to apply Nir Eyal's Hook Model to your user onboarding flows

Five easy ways to improve your product's trial experience without needing your engineers

Your product and marketing team can help drive up new user activation and retention.

The key lessons from brick-and-mortar expertise on how to engage new visitors.

Blog posts and email announcements only do half the job—here's what else you need to make a real impact...

Don't just use emails to onboard your users. Here is our breakdown of how and when to the different channels.