Chameleon Blog

Words of wisdom from industry-leading Product Marketing Managers

How to quantify your best users and cultivate product success with a product growth audit.

How to find the best fit PQL engagement strategy for your company culture.

Combine self-service help and automated support to focus on the requests that matter most.

If you think user onboarding means giving new users a product walkthrough, then you’ve got it wrong. Instead, employ self-service product discovery to drive better user engagement and product success.

Engineering as marketing is the concept of bringing extra value to current and potential customers by giving them useful tools at little to no extra cost, while promoting your main product or service.

We're all familiar with the Five Languages of Love; but what can this framework tell us about building SaaS growth?

Make user feedback and qualitative data useful by leveraging these modern user survey best practices

Proven examples of growth-driven SaaS marketing which you can replicate

An analysis and history of tools that empower product-led growth

David, VP Partnerships at Heap interviews Pulkit, Co-founder & CEO at Chameleon

Create a system that drives deeper engagement as users progress

Make your user onboarding emails stand out with these best practices

How to apply Nir Eyal's Hook Model to your user onboarding flows

A simple & easy to follow framework to help you launch your user onboarding in just a few days.

Five easy ways to improve your product's trial experience without needing your engineers

Blog posts and email announcements only do half the job; here's what else you need

The tools that we leverage to drive a more contextual and effective first-time user experience.

When a user first signs up for a complex app or SaaS product, a good onboarding experience is invaluable....

Her IS the future of interfaces and products Approach users as you would people The Notification Problem...

I think and talk about user onboarding every single day (even the weekends) and hate it when people dismiss...

You can’t learn to ride a bike by watching a video. You learn to ride a bike by riding a bike. If you’re...

User onboarding is an essential process that teaches your users how to be successful with your product....

Written to help you design a better UX for your product, thereby improving user engagement and loyalty....

Icons from Google’s design language ‘Material Design’ that aim to provide a more consistent UI across...