Empower your team to drive product success

A suite of products for user onboarding, feature launches and continuous feedback


NPS, CSAT, CES, Opt-in and other feedback types


Help, Info, Hotspot, Beacon, Labels and more styles


Flows, Walkthroughs, Guides and Tutorials


Checklist, Help, Notifications and other widgets

Estimate your cost based on monthly users

Startup plan price adjust automatically each month; Growth plan pricing includes room to grow


Compare Plans

You get a lot more with Chameleon.

See the detailed plan differences below.

Plan Features
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How many users you can have on your account
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T&Cs, contracts and SLAs
Standard online
MSA with redlines
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Billing cycle
Startup requires credit card; Growth includes invoices paid by ACH
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User Permissions
Restrict who can publish Experiences live
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Advanced Security
Custom infosec questionnaires, SOC 2 report (coming soon)
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Teammate authentication via Okta, Azure, MS AD etc.
Patterns and Design
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Flows, Walkthroughs, Guides and Tutorials
Icons 300 Icons 300
Help, Info, Hotspot, Beacon, Labels and more styles
Icons 300 Icons 300
NPS, CSAT, CES, Opt-in and custom feedback types
Launchers Created with Sketch.
Checklists, Help Widgets, Notifications Center etc.
Icons 100
Custom CSS
Set specific styling or themes for any individual or group of Experiences
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Targeting & Reporting
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Audience Segments
Create target audiences based on a variety of data sources
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Dynamic Personalization
Change content and styles based on user or account
Icons 300 Icons 300
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Sharing Links
Generate unique shortlinks for Tours to share manually
Icons 300 Icons 300
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Event Triggering
Show Experiences based on real-time event data
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Experience Reporting
Dashboard to view performance of all your Experiences
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Show Tours to a randomized subset of users, with full tracking
Icons 300
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Conversion tracking (Goals)
Save Goals (such as clicks or pages views) and measure conversion to these
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Rate Limiting
Set a maximum frequency for which users see Experiences
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Install with Segment and use Chameleon as a Data Source and Destination
Icons 300 Icons 300
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Send data to and get data from Mixpanel, Amplitude, Heap
Icons 300 Icons 300
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Send data to Intercom, and open Messenger from a Tour or Launcher
Icons 300 Icons 300
Push Survey responses to your team Slack for greater visibility
Icons 300 Icons 300
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Get data from Customer.io, Zapier and others for targeting Experiences
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Open APIs
Access to our APIs to upload or download any data
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Enterprise CRMs
Hubspot and Salesforce integrations
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Support & Services
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Help Center
Our extensive knowledge base for self-serve learning
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Get help for troubleshooting or issues
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Go-Live Plan
Technical implementation support and hand-holding to go-live quickly
Icons 300
Icons 100
Success Coaching
Proactive sessions to share best practices for your use cases
By package
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Request a Review
Get best practices feedback for any Experience you're building
By package

Not sure if Chameleon is the right fit? We can help you decide

Evaluate Product Now Get a Demo

Hidden power under the hood

Functionality to support your unique product

Chameleon is built to operate smoothly inside a wide variety of application environments

Dynamic URLs

Match URLs with partial text, dynamic variables or regular expressions (regex) and enable for multiple subdomains.

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Select the right element

Made easy using our point-and-click tool, with adjustment via individual selectors and CSS path.

Shadow DOM; no problem

Chameleon supports nested elements, including within a shadow DOM structure.

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Single Page Apps

Show and hide interactions based on page elements and how users act, without page loads or extra code.

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Use any framework

We operate regardless of framework, and have customers using Angular, React, Node, Ember and others.

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For all browsers

All modern browsers supported for building and viewing Chameleon experiences.

Real-time display

Show experiences instantly based on user data (events or attributes), without requiring page reloads or extra code.

Leverage webhooks

Use incoming webhooks from your backend or other services to trigger experiences or update content.

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Nested properties

Use grouped, nested and meta properties to target users based on their company or organization.

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Liquid markup

Use dynamic content using variables (based on user data) to display ultra-personalized content at scale.

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Anonymous visitors

Use Chameleon before a user signs-up by assigning them a random user ID.

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Accessibility compatible

Support for keyboard shortcuts for users to exit or engage within displayed steps on screen.

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Mobile friendly

We are responsive and support mobile web, but can also turn off tours to mobile devices by default.

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Seamless iframes

Use element targeting and all other functionality within iframes after installation.

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SSL security

We maintain robust security standards and use best in class services. Read more here.

Companies should invest almost as much in onboarding as in the main product. Sometimes more.

Pricing FAQs

Answers to common questions

How are Monthly Users (MTUs) calculated?

MTUs refers to monthly tracked users, which we calculate as the number of individuals (represented by their unique user ID) who are tracked to Chameleon in the prior month.

A individual can be tracked to Chameleon either by loading a page where the Chameleon snippet is installed or by sending server-side data about that user to Chameleon via our APIs.

We use this as part of our pricing because our costs are proportional to the number of users we need to track and maintain data for, and the number of API calls we need to make.

Is there a free trial?

You can try Chameleon for free by signing-up and using our Chrome extension to build and preview tours on your site. There is no time limit for this, and whenever you’re ready to activate your guidance, you can proceed with purchasing a plan or contacting us for a quote.

How does this compare to building in-house?

Building in-house will allow you to make a fully custom and integrated experience. However it might be difficult to continually iterate and improve this, or create variants for different user groups.

Teams often underestimate how expensive it is to rely on engineering resources, but you can estimate this using this build vs. buy calculator.

The benefits of using Chameleon include how quickly you can begin to help users, automatically collecting data to optimize your guidance, and a solution that gets better with time!

Can I cancel at any time?

We would be sad to see you go, and if there is nothing we can do to persuade you to stay then you’re welcome to cancel at any time, and you won’t be billed for the subsequent period. If you’re unhappy at any stage please let us know and we will try to solve any issues you’re having.

Do I need a developer to get started?

You can try Chameleon without a credit card or developer within your sandbox environment. This is available in your dashboard and does not need any code installation.

To build Experiences within your actual product or application, you will need to install the Chameleon code snippet. If you use Segment or Google Tag Manager you may not need a developer, but if not, you will need someone who is able to add the code snippet manually. Learn more here.

This process is short (minutes or hours) and afterwards you will not need to rely on any future developer time.

Product-led companies that chose Chameleon

Don't waste engineering resources

Use Chameleon to control and improve your user experience