Tours

Welcome, Onboard, and Upsell Your Users

Build and test product tours without code

What Our Customers Say

Moz Beats Churn with Chameleon Tours

We ran an A/B test and churn decreased by 10% for users that were shown Chameleon tours.

Ellie Wilkinson, Manager, Customer Success

Intuitive Building

Anyone can build tours

The Chameleon Editor is accessible wherever and whenever you need, so you can quickly build and update your product tours

Start Building
WYSIWYG editing

See exactly what you’re building in real time

Point-and-click selection

Place tour steps exactly where you want on the page

Push live instantly

No need to wait for release cycles, dependencies or delays.

Customized Styling

Chameleon blends in

Your guidance will look native with our custom styling options. Chameleon is built to blend in seamlessly!

Add Your Style
Advanced styling options

Fully customize font, color, opacity, and other attributes of your steps

Custom CSS

Use your product's stylesheets to create perfectly on-brand tours

Highlight the interface

Add focal points like shadows, lightboxes, and hotspots

Customize tours by persona

Use custom segments to convert users with the most relevant messaging

Build Tours That Convert

User properties & events

Define your audience using attributes, actions, tour engagement, and events from integrated apps

Use data from your stack

Connect your integrations to harness their data. Use Intercom segments, Hubspot lists, Mixpanel events and more

Campaigns

Show a sequence of product tours over time, depending on whether users successfully engage (or don't)

User properties & events

Define your audience using attributes, actions, tour engagement, and events from integrated apps

Use data from your stack

Connect your integrations to harness their data. Use Intercom segments, Hubspot lists, Mixpanel events and more

Campaigns

Show a sequence of product tours over time, depending on whether users successfully engage (or don't)

No coding

Build, launch and optimize without any engineering

Built to blend in

Customize every element and create tours that feel native

Specific targeting

Show tours based on user segment or behavior

Deep analytics

Identify what converts and send engagement data to your stack

Flexible triggers

Trigger tours based on any click, inside or outside your app

Easy to test

Preview tours before they go live, then deploy with one click

Use Cases

Move beyond email. Product tours are a whole new engagement channel

Better User Onboarding

Increase new user retention by helping people find “aha!” moments.

Increase Feature Adoption

Highlight new, critical or undiscovered features to drive deeper engagement.

Improve Trial Conversion

Demonstrate how qualified prospects can meet their needs.

Tours Built with Chameleon

How our customers use Chameleon to create tours

Fix your user activation problem

Build and test product tours that convert