Product Marketing Examples

Redesign Announcements

Notifications to help manage change while users adjust to a redesigned interface

Build Your Own Redesign Announcement

Modal announcement for Heap's design refresh

Modal to inform users that the interface has a fresh look and help manage the mental adjustment

View Example

Welcome modal shown to users seeing the redesigned feature for the first time, prompting an optional tour

Tooltip to help users adapt to a new sidebar menu

Modal to encourage users to tour the new UI and adjust to the layout

Friendly modal that prompts the user to tour the new interface design

Modal to announce a feature's new look, explain the benefits, and direct the user to further reading

Tooltip tour to help users adjust to a new product design by explaining the benefits

Welcome modal to announce a layout and functionality redesign

Welcome modal encouraging users to opt-in to the new interface design

Tooltip to notify users about the value of a change to their profile layout

Bottom banner to pique interest & manage expectations for upcoming UI changes

Onboarding users to new brand style and design for existing product

Reorientation of users to new interface layout and components