Product Marketing Examples

Redesign Announcements

Notifications to help manage change while users adjust to a redesigned interface

Build Your Own Redesign Announcement

User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns

Heap Redesign Announcement

Modal announcement for Heap's design refresh

HubSpot Redesign Announcement

Modal to inform users that the interface has a fresh look and help manage the mental adjustment

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LinkedIn Redesign Tour Modal

Welcome modal shown to users seeing the redesigned feature for the first time, prompting an optional tour

YouTube Interface Redesign Tooltip

Tooltip to help users adapt to a new sidebar menu

Dropbox Design Change Modal

Friendly modal that prompts the user to tour the new interface design

Facebook Ads UI Redesign Announcement Modal

Facebook Ads Redesign Announcement

Modal to encourage users to tour the new UI and adjust to the layout

Fiverr Feature Redesign Modal

Modal to announce a feature's new look, explain the benefits, and direct the user to further reading

Amplitude Redesign Announcement

Tooltip tour to help users adjust to a new product design by explaining the benefits

Airbnb Design Change Modal

Welcome modal to announce a layout and functionality redesign

Gmail Design Change Modal

Welcome modal encouraging users to opt-in to the new interface design

LinkedIn Design Change Tooltip

Tooltip to notify users about the value of a change to their profile layout

Carta Design Change Banner

Bottom banner to pique interest & manage expectations for upcoming UI changes

Facebook Ads Design Change Tooltip

Onboarding users to new brand style and design for existing product

GoDaddy Design Change Tooltip

Reorientation of users to new interface layout and components

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