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Product Marketing Examples

Feature Announcements

In-app feature announcements to highlight new functionality and engage users

Build Your Own Feature Announcement
User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns
User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns
Product Hunt Feature Tour
Modal tour with pre-filled information to make feature adoption easier
Moz Feature Announcement
Tooltip triggered from a modal, revealing a new feature that users could otherwise miss
Chartbeat Product Update Tour
Tooltip tour to familiarize the user with a new interface and features, with a request for feedback at the end
Stripe Release Notes Modal
Stripe Release Notes Modal
Announcement to summarize updates to a feature since the user's last visit
Stripe New Product Launch Modal
Information-rich modal to announce a feature overhaul and its benefits, with links to documentation
QuickBooks Feature Announcement Modal
QuickBooks Feature Announcement Modal
Modal to announce a new feature with a concrete offer, and copy that diffuses anxiety
LinkedIn Feature Discovery Tooltip
LinkedIn Feature Discovery Tooltip
Tooltip to encourage users to add hashtags and gain influence by reaching more people with content
Google Sites Feature Announcement Modal
Google Sites Feature Announcement
Modal to announce new, simpler workflows in Google Sites
Google Analytics Download Prompt
Google Analytics Download Prompt
In-product promotional tooltip to encourage the user to download the mobile app.
segment gdpr notification tip
Segment GDPR Notification
Notification targeting GDPR-interested users about a new, relevant feature
google sheets feature announcement modal
Google Sheets Feature Announcement Modal
Important announcement about new functionality and related privacy settings
Mixpanel Help Center Announcement Tooltip
Mixpanel Help Center Announcement
Highlight and explain a new button and interaction ability to users.
stripe tooltip example
Stripe Tooltip
Tooltip to promote new functionality when user lands in the Invoices section
facebook ads product tour example
Facebook Ads Product Tour
Announcing a new feature with a short modal tour.
zenefits feature announcement modal
Zenefits Feature Launch Modal
Modal with personable video (not screencast) to launch new Payroll product
Google Analytics Tooltip
Distinct tooltip to notify users of a new item in the navigation bar
prosperworks feature announcement modal
Prosperworks Modal
Brief announcement about new features with CTA to discover the full list
Mixpanel Feature Announcement Modal
Mixpanel Feature Modal
Education on how new functionality works, including explanation of taxonomy
Crunchbase
Non-invasive modal that persists to help encourage new product discovery
carta design change banner
Carta Design Change Banner
Bottom banner to pique interest & manage expectations for upcoming UI changes
angellist product launch announcement modal
AngelList Product Launch Modal
Modal to introduce benefits of a new product before users explore the interface
angellist new product announcement banner
AngelList Product Launch Banner
Wide banner to promote a new product in the form of an invite
YouTube tooltip hint
YouTube Tooltip
Bringing attention to a key element that provides further product updates
Prosperworks release notes modal
Prosperworks Release Notes Modal
Used modal for sharing product release notes, highlight the top releases
MailChimp product announcement
MailChimp Product Announcement
Modal conveys the benefits of a recent feature release
MailChimp feature announcement modal
MailChimp Feature Announcement
New feature announcement modal to drive adoption
google calendar rebrand announcement
Google Calendar Rebrand Announcement
Announcing a design change and giving users the choice to learn more or explore on their own
Google Adwords Product Walkthrough
Google Adwords Product Walkthrough
Announcing Beta features with optional product walkthrough
Facebook Ads New Feature Modal
Announces new functionality with a quick product tour
mixpanel product tour modal
Mixpanel Product Tour Modal
Announces new functionality and provides an optional in-depth product tour
facebook feature announcement tooltip
Facebook New Feature Tooltip
Uses a tooltip to highlight new functionality without interrupting a user's workflow

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