Feature Announcements

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LinkedIn Feature Discovery Tooltip

Tooltip to encourage users to add hashtags and gain influence by reaching more people with content

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QuickBooks Feature Announcement Modal

Modal to announce a new feature with a concrete offer, and copy that diffuses anxiety

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Stripe New Product Launch Modal

Information-rich modal to announce a feature overhaul and its benefits, with links to documentation

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Stripe Release Notes Modal

Announcement to summarize updates to a feature since the user's last visit

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Google Analytics Download Prompt

In-product promotional tooltip to encourage the user to download the mobile app.

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Google Sites Feature Announcement

Modal to announce new, simpler workflows in Google Sites

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Google Sheets Feature Announcement Modal

Important announcement about new functionality and related privacy settings

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Mixpanel Help Center Announcement

Highlight and explain a new button and interaction ability to users.

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Facebook Ads Product Tour

Announcing a new feature with a short modal tour.

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Stripe Tooltip

Tooltip to promote new functionality when user lands in the Invoices section

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Google Analytics Tooltip

Distinct tooltip to notify users of a new item in the navigation bar

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Zenefits Feature Launch Modal

Modal with personable video (not screencast) to launch new Payroll product

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AngelList Product Launch Banner

Wide banner to promote a new product in the form of an invite

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AngelList Product Launch Modal

Modal to introduce benefits of a new product before users explore the interface

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Carta Design Change Banner

Bottom banner to pique interest & manage expectations for upcoming UI changes

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Crunchbase

Non-invasive modal that persists to help encourage new product discovery

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Mixpanel Feature Modal

Education on how new functionality works, including explanation of taxonomy

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Prosperworks Modal

Brief announcement about new features with CTA to discover the full list

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Facebook Ads New Feature Modal

Announces new functionality with a quick product tour

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Google Adwords Product Walkthrough

Announcing Beta features with optional product walkthrough

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Google Calendar Rebrand Announcement

Announcing a design change and giving users the choice to learn more or explore on their own

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MailChimp Feature Announcement

New feature announcement modal to drive adoption

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MailChimp Product Announcement

Modal conveys the benefits of a recent feature release

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Prosperworks Release Notes Modal

Used modal for sharing product release notes, highlight the top releases

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YouTube Tooltip

Bringing attention to a key element that provides further product updates

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Facebook New Feature Tooltip

Uses a tooltip to highlight new functionality without interrupting a user's workflow

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Mixpanel Product Tour Modal

Announces new functionality and provides an optional in-depth product tour