Product Marketing Examples

Feature Announcements

In-app feature announcements to highlight new functionality and engage users

Build Your Own Feature Announcement

User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns

User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns

Product Hunt Feature Tour

Modal tour with pre-filled information to make feature adoption easier

Moz Feature Announcement

Tooltip triggered from a modal, revealing a new feature that users could otherwise miss

Chartbeat Product Update Tour

Tooltip tour to familiarize the user with a new interface and features, with a request for feedback at the end

Stripe Release Notes Modal

Stripe Release Notes Modal

Announcement to summarize updates to a feature since the user's last visit

Stripe New Product Launch Modal

Information-rich modal to announce a feature overhaul and its benefits, with links to documentation

QuickBooks Feature Announcement Modal

QuickBooks Feature Announcement Modal

Modal to announce a new feature with a concrete offer, and copy that diffuses anxiety

LinkedIn Feature Discovery Tooltip

LinkedIn Feature Discovery Tooltip

Tooltip to encourage users to add hashtags and gain influence by reaching more people with content

Google Sites Feature Announcement Modal

Google Sites Feature Announcement

Modal to announce new, simpler workflows in Google Sites

Google Analytics Download Prompt

Google Analytics Download Prompt

In-product promotional tooltip to encourage the user to download the mobile app.

segment gdpr notification tip

Segment GDPR Notification

Notification targeting GDPR-interested users about a new, relevant feature

google sheets feature announcement modal

Google Sheets Feature Announcement Modal

Important announcement about new functionality and related privacy settings

Mixpanel Help Center Announcement Tooltip

Mixpanel Help Center Announcement

Highlight and explain a new button and interaction ability to users.

stripe tooltip example

Stripe Tooltip

Tooltip to promote new functionality when user lands in the Invoices section

facebook ads product tour example

Facebook Ads Product Tour

Announcing a new feature with a short modal tour.

zenefits feature announcement modal

Zenefits Feature Launch Modal

Modal with personable video (not screencast) to launch new Payroll product

Google Analytics Tooltip

Distinct tooltip to notify users of a new item in the navigation bar

prosperworks feature announcement modal

Prosperworks Modal

Brief announcement about new features with CTA to discover the full list

Mixpanel Feature Announcement Modal

Mixpanel Feature Modal

Education on how new functionality works, including explanation of taxonomy

Crunchbase

Non-invasive modal that persists to help encourage new product discovery

carta design change banner

Carta Design Change Banner

Bottom banner to pique interest & manage expectations for upcoming UI changes

angellist product launch announcement modal

AngelList Product Launch Modal

Modal to introduce benefits of a new product before users explore the interface

angellist new product announcement banner

AngelList Product Launch Banner

Wide banner to promote a new product in the form of an invite

YouTube tooltip hint

YouTube Tooltip

Bringing attention to a key element that provides further product updates

Prosperworks release notes modal

Prosperworks Release Notes Modal

Used modal for sharing product release notes, highlight the top releases

MailChimp product announcement

MailChimp Product Announcement

Modal conveys the benefits of a recent feature release

MailChimp feature announcement modal

MailChimp Feature Announcement

New feature announcement modal to drive adoption

google calendar rebrand announcement

Google Calendar Rebrand Announcement

Announcing a design change and giving users the choice to learn more or explore on their own

Google Adwords Product Walkthrough

Google Adwords Product Walkthrough

Announcing Beta features with optional product walkthrough

Facebook Ads New Feature Modal

Announces new functionality with a quick product tour

mixpanel product tour modal

Mixpanel Product Tour Modal

Announces new functionality and provides an optional in-depth product tour

facebook feature announcement tooltip

Facebook New Feature Tooltip

Uses a tooltip to highlight new functionality without interrupting a user's workflow