Product Marketing Examples

Product Tips

Helpful in-product messaging that informs, reassures, and drives action

Build Your Own Product Tip

User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns

airtable user onboarding modal

Airtable User Onboarding Modal

Modal helping users to understand the scope and flexibility of a core feature.

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Gusto Feature Onboarding Tip

Gusto Feature Onboarding Tip

Shown to trial users to sell the flexibility and benefits of the Run Payroll feature

Pandadoc feature discovery tip

PandaDoc Feature Discovery Tip

Subtle tip shown to new users to help them streamline a regular workflow

amplitude feature education banner

Amplitude Feature Education Banner

Feature tour contained within a bottom banner

invision dsm upsell prompt

InVision DSM Upsell Prompt

Prompt to encourage users to download a plugin for enhanced functionality

quickbooks notification tooltip

Quickbooks Notification Tooltip

Tooltip to let users know that a process will run in the background while they act

Segment Tooltip

Explanation of a new concept as a user hovers over related text

buffer user onboarding tip

Buffer Onboarding Tip

Tip to reassure users about other options during user onboarding

eventbrite integration modal

Eventbrite Integration Modal

Prompt to encourage users to connect and leverage their Facebook accounts

evernote download prompt modal

Evernote Download Prompt

Modal to help users discover other platforms for Evernote

facebook ads ui design change tooltip

Facebook Ads Design Change Tooltip

Onboarding users to new brand style and design for existing product

godaddy design ui change management tooltip

GoDaddy Design Change Tooltip

Reorientation of users to new interface layout and components

google drive tooltip with button

Google Drive Tooltip

Contextual tooltip that helps users discover more subtle features

google drive tooltip hint

Google Drive Tooltip Hint

Triggers helpful tips and provides peace of mind in context with user's actions

Heap tooltip tour

Heap Tooltip Tour

Hotspot tip to explain key interface element and encourage users to act

Intercom lightbox tip

Intercom Lightbox Tip

Lightbox circle to focus users to take particular action during user onboarding

InVision lightbox tooltip

Invision Lightbox Tooltip

Lightbox tip to help explain new navigation element in the interface

InVision Product Tip

InVision Product Tip

Useful tip to improve user's experience and create greater engagement

Localytics lightbox tooltip tour

Localytics Lightbox Tooltip

Lightbox to explain the meaning behind a key interface element

PicMonkey video onboarding modal

PicMonkey Video Modal

Product education video as part of a series of lessons

Pinterest lightbox tooltip

Pinterest Lightbox Tooltip

Lightbox to highlight search functionality as part of user's first interactions

Prosperworks tooltip hint

Prosperworks Tooltip Hint

Tip to let users know about extra value that Prosperworks adds behind the curtain

StackOverflow modal tour

StackOverflow Modal Tour

Modal that explains key concepts and taxonomy during user onboarding

Tumblr Onboarding Lightbox

Lightbox to highlight the most critical navigation component

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