Chameleon Blog

Product Marketing

30+ Key Product Marketing Tools for Your Stack

A reference guide for the best tools for Product Marketers

Benjamin Brandall

14 min read

Self-Serve Support

Proactive Support: How to Help Users Before They Ask

How to reduce user frustration and the strain on your support team.

Matej Kukucka

7 min read

User Onboarding

For Better User Onboarding, Switch to Product Marketing

This new mindset will help drive better conversion of new users

Pulkit Agrawal

5 min read

Feature Engagement

Great Product Tours: 5 Guidelines & 5 Examples

Use these simple principles to build effective and lovable product tours

Pulkit Agrawal

6 min read

Feature Engagement

The 10 Principles of Product & Feature Adoption

How change management theory can help drive product and feature adoption

Pulkit Agrawal

6 min read

User Onboarding

6 User Onboarding Best Practices for 2021

How to keep new users from quitting and never coming back using user onboarding best practices.

Benjamin Brandall

10 min read

News

Deeper and Easier Analytics with our New Dashboard

New tour analytics dashboard gives you visibility into how your tours are performing in one central place.

Olivia Bolkhovsky

2 min read

News

New gallery to drive feature discovery and adoption

Pre-built labels and icons for showcasing new and changed functionality, without any design work

Pulkit Agrawal

2 min read

News

New design patterns for highlighting elements in app

More design and styling options to drive attention to key features

Olivia Bolkhovsky

1 min read

News

Introducing Tour Branching

You can now let users decide how they want to explore your product 🙌

Olivia Bolkhovsky

2 min read

Other

Closing the Loop - Customer Insight to Action in Minutes

Why and how to leverage customer insights to create a successful product

Darren Chait

6 min read

User Onboarding

How Intercom Goes Beyond Intercom for User Onboarding

Intercom uses product tours for user onboarding and you should too!

Pulkit Agrawal

3 min read

Self-Serve Support

How to Build Better Self-Serve Help with Chameleon

Self-service is key to reducing support costs and helping more users succeed

Olivia Bolkhovsky

6 min read

PLG

How to Create Conversational Messaging Across the User Lifecycle

Create a system that drives deeper engagement as users progress

Aaron Glazer

5 min read

PLG

How to Craft the Best User Onboarding Emails

Make your user onboarding emails stand out with these best practices

Pulkit Agrawal

7 min read

Feature Engagement

Is a Lack of Gratitude Hurting Your Product Adoption?

Product adoption is driven by user motivation, and providing timely gratitude can help.

Pulkit Agrawal

3 min read

User Onboarding

Recreating Slack's User Onboarding

Everyone agrees Slack has great onboarding, and here's how you can replicate it for your own product!

Olivia Bolkhovsky

1 min read

PLG

Building a Habit-Forming Product Starts With Your User Onboarding

How to apply Nir Eyal's Hook Model to your user onboarding flows

Pulkit Agrawal

7 min read

PLG

User Onboarding Checklist: From Concept to Launched

A simple & easy to follow framework to help you launch your user onboarding in just a few days.

Olivia Bolkhovsky

7 min read

PLG

How To Improve Free Trial Conversion Rates Without Dev Time

Five easy ways to improve your product's trial experience without needing your engineers

Pulkit Agrawal

6 min read

Other

Why We Chose Product Redesign Over Growth

Product redesigns come at the cost of new features, but early on they are worth it.

Pulkit Agrawal

4 min read

Product Marketing

Why User Onboarding Isn't Just Your Designer's Job

Your product and marketing team can help drive up new user activation and retention.

Pulkit Agrawal

3 min read

Other

How to Run Recruiting Like a Sprint

Applying this agile methodology to recruiting can save time and energy

Pulkit Agrawal

6 min read

Self-Serve Support

The Two Types of Help Your Users Need

Having help content is not enough; you need to deliver it effectively.

Pulkit Agrawal

5 min read

User Onboarding

How to Use Empty States for Better Onboarding

Staring back blankly at a new user isn't very welcoming -- here's what to do instead.

Pulkit Agrawal

4 min read

Product Marketing

What Apple Stores Teach SaaS Products About User Onboarding

The key lessons from brick-and-mortar expertise on how to engage new visitors.

Pulkit Agrawal

5 min read

Other

The Distributed Team's Guide to Slack

Slack’s tagline is "a messaging app for teams". But at Chameleon, Slack is our dashboard and swiss-army knife for getting things done…

Pulkit Agrawal

5 min read