Use Cases

Announce Brand Updates

Gain buy-in and prevent surprise from changes to style

Used by
  • Icons 100Designers
  • Icons 300Marketing

How to use Chameleon for brand updates

  • Create excitement about changes
    Visual changes can cause excitement and create motivation. Tap into that with copy that’s more emotion than typical.
  • Reassure users against anxiety
    Address user concerns and anxiety about adapting their workflows and learning new things.
  • Offer other channels for more
    Your fans may want to share the news, or give feedback, so provide a link to watch a video or tweet about the upcoming changes.

Integrations

More powerful alongside

Wistia
Tell your behind-the-scenes story with a video to create a more personal and deeper connection with your users.
Intercom
Start a conversation with users who seem to engage with the changes and are excited by them.
Delighted
Get feedback to see if users appreciate the new update and whether they would recommend your product.