How to use Chameleon for brand updates
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Create excitement about changes
Visual changes can cause excitement and create motivation. Tap into that with copy that’s more emotion than typical. -
Reassure users against anxiety
Address user concerns and anxiety about adapting their workflows and learning new things. -
Offer other channels for more
Your fans may want to share the news, or give feedback, so provide a link to watch a video or tweet about the upcoming changes.
