Product Marketing Inspiration

Smart ways to drive product adoption

Want teardowns of the best examples? Get the 6-part series now 💌

User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns

User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns

stripe tooltip example

Stripe Tooltip

Tooltip to promote new functionality when user lands in the Invoices section

the telegraph adblock modal

The Telegraph Adblock Modal

Request to disable adblocking when detected for content site

Google Analytics Tooltip

Distinct tooltip to notify users of a new item in the navigation bar

zenefits feature announcement modal

Zenefits Feature Launch Modal

Modal with personable video (not screencast) to launch new Payroll product

customer.io demo request prompt

Customer.io Demo Modal

Subtle upsell modal that prompts users to join a demo from the marketing site

intercom product tour lightbox

Intercom Tour Lightbox

Lightbox highlights a specific feature and step explains how to use it

zendesk demo request modal

Zendesk Demo Request Modal

Website modal to target visitors that redirects to a Request Demo form

Airbnb Onboardihg Checklist

Reminder of potential value to help motivate users to complete onboarding

mixmax signup modal

Mixmax Signup Modal

Signup modal after successfully using Mixmax as a meeting attendee

OpenView Lead Capture Modal

OpenView Lead Capture Modal

Signup for upcoming podcast launch to engage users through another medium

angellist new product announcement banner

AngelList Product Launch Banner

Wide banner to promote a new product in the form of an invite

angellist product launch announcement modal

AngelList Product Launch Modal

Modal to introduce benefits of a new product before users explore the interface

buffer product tour modal

Buffer Product Tour Modal

Product tour tailored to users trialing Buffer's advanced Business Plan

carta design change banner

Carta Design Change Banner

Bottom banner to pique interest & manage expectations for upcoming UI changes

chartmogul feature gate upsell modal

ChartMogul Feature Gate

Modal with information and up-sell CTA when user clicks a premium feature

Crunchbase

Non-invasive modal that persists to help encourage new product discovery

drt email capture modal

DRT Email Capture Modal

Email signup request during a free trial to enable sales follow-ups

Mixpanel Feature Announcement Modal

Mixpanel Feature Modal

Education on how new functionality works, including explanation of taxonomy

Outbound Feature Announcement

New feature notification for users, with an avatar for greater personality

paperless post feature adoption modal

Paperless Post Modal

Prompt for users to engage further after successfully completing an action

prosperworks feature announcement modal

Prosperworks Modal

Brief announcement about new features with CTA to discover the full list

quickbooks notification tooltip

Quickbooks Notification Tooltip

Tooltip to let users know that a process will run in the background while they act

Segment Tooltip

Explanation of a new concept as a user hovers over related text

asana upsell modal

Asana Upsell Modal

Feature gate modal shown when user clicks on premium functionality

buffer user onboarding tip

Buffer Onboarding Tip

Tip to reassure users about other options during user onboarding

calendly feature toggle modal

Calendly Feature Toggle Modal

Personalized modal explaining advanced functionality for admins

canva user onboarding tooltip

Canva Onboarding Tooltip

Encouraging a simple action for new users to personalize their experience

canva premium feature prompt

Canva Premium Feature Prompt

Information and purchase options for users after they try to download an image

canva upsell modal

Canva Upsell Modal

Showcasing extra functionality available to users on advanced plans

clockshark video modal

Clockshark Video Modal

Introduction video modal that is personalized to each user by name