Product Marketing Inspiration

Smart ways to drive product adoption from best-in-class companies

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User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns

OpenView Lead Capture Modal

Signup for upcoming podcast launch to engage users through another medium

AngelList Product Launch Banner

Wide banner to promote a new product in the form of an invite

AngelList Product Launch Modal

Modal to introduce benefits of a new product before users explore the interface

Buffer Product Tour Modal

Product tour tailored to users trialing Buffer's advanced Business Plan

Carta Design Change Banner

Bottom banner to pique interest & manage expectations for upcoming UI changes

ChartMogul Feature Gate

Modal with information and up-sell CTA when user clicks a premium feature

Crunchbase

Non-invasive modal that persists to help encourage new product discovery

DRT Email Capture Modal

Email signup request during a free trial to enable sales follow-ups

Mixpanel Feature Modal

Education on how new functionality works, including explanation of taxonomy

Outbound Feature Announcement

New feature notification for users, with an avatar for greater personality

Paperless Post Modal

Prompt for users to engage further after successfully completing an action

Prosperworks Modal

Brief announcement about new features with CTA to discover the full list

Quickbooks Notification Tooltip

Tooltip to let users know that a process will run in the background while they act

Segment Tooltip

Explanation of a new concept as a user hovers over related text

Asana Upsell Modal

Feature gate modal shown when user clicks on premium functionality

Buffer Onboarding Tip

Tip to reassure users about other options during user onboarding

Calendly Feature Toggle Modal

Personalized modal explaining advanced functionality for admins

Canva Onboarding Tooltip

Encouraging a simple action for new users to personalize their experience

Canva Premium Feature Prompt

Information and purchase options for users after they try to download an image

Canva Upsell Modal

Showcasing extra functionality available to users on advanced plans

Clockshark Video Modal

Introduction video modal that is personalized to each user by name

Eventbrite Integration Modal

Prompt to encourage users to connect and leverage their Facebook accounts

Evernote Download Prompt

Modal to help users discover other platforms for Evernote

Facebook Ads Design Change Tooltip

Onboarding users to new brand style and design for existing product

Facebook Ads New Feature Modal

Announces new functionality with a quick product tour

GoDaddy Design Change Tooltip

Reorientation of users to new interface layout and components

Google Adwords Product Walkthrough

Announcing Beta features with optional product walkthrough

Google Calendar Rebrand Announcement

Announcing a design change and giving users the choice to learn more or explore on their own

Google Drive Tooltip

Contextual tooltip that helps users discover more subtle features

Google Drive Tooltip Hint

Triggers helpful tips and provides peace of mind in context with user's actions

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