Product Marketing Inspiration

Smart ways to drive product adoption

Want teardowns of the best examples? Get the 6-part series now 💌

User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns

User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns

amplitude feature education banner

Amplitude Feature Education Banner

Feature tour contained within a bottom banner

amplitude product redesign tour

Amplitude Redesign Announcement

Tooltip tour to help users adjust to a new product design by explaining the benefits

baremetrics trial upgrade banner

Baremetrics Trial Upgrade Prompt

Striking banner to create a sense of urgency to upgrade to a paid plan

bitly upsell modal

Bitly Upsell Modal

Premium feature wall with benefit-driven copy

coinbase user setup modal

Coinbase User Setup Modal

Modal announcing a block on certain features until the user completes setup

buzzsumo beta opt in banner

BuzzSumo Beta Opt-In Banner

Persistent banner to encourage users to try new beta features

GoToMeeting user onboarding tooltip tour

GoToMeeting Product Tour

Tooltips to highlight essential features and prime the user for permission requests

Quartzy Product Tour

Quartzy onboards new users with a quick onboarding tour that begins with a welcome modal that re-iterates...

eventbrite onboarding modal

Eventbrite Onboarding Modal

Personalized onboarding by letting users choose their purpose

wistia upsell banner

Wistia Upsell Banner

Banner to prompt users to upgrade to a paid plan

airbnb design change modal

Airbnb Design Change Modal

Welcome modal to announce a layout and functionality redesign

chartio welcome modal

Chartio Welcome Modal

Sample dashboard introduction and explanation modal

coinbase user onboarding modal

Coinbase Onboarding Modal

Modal prompt to encourage users to verify identify and secure their account

gmail design change modal

Gmail Design Change Modal

Welcome modal encouraging users to opt-in to the new interface design

google sheets feature announcement modal

Google Sheets Feature Announcement Modal

Important announcement about new functionality and related privacy settings

invision dsm upsell prompt

InVision DSM Upsell Prompt

Prompt to encourage users to download a plugin for enhanced functionality

LinkedIn Design Change Tooltip

Tooltip to notify users about the value of a change to their profile layout

lookback wrong password error banner

Lookback Error Banner

Small banner to notify users about incorrect login credentials

mixpanel alert tip

Mixpanel Alert

Subtle notification to users to refresh page after period of inactivity

segment gdpr notification tip

Segment GDPR Notification

Notification targeting GDPR-interested users about a new, relevant feature

turbotax inline tooltip

TurboTax Inline Tooltip

Detailed explanation about terminology from in-line tooltip

help scout demo modal

Help Scout Demo Modal

Targets new users to sign up for a live demo

segment notification banner

Segment Notification Banner

Top banner to notify users about important changes to their app

Sift Science Welcome Modal

Welcome modal that reinforces value and prepares users for setup steps

Mixpanel Help Center Announcement Tooltip

Mixpanel Help Center Announcement

Highlight and explain a new button and interaction ability to users.

slack user onboarding tooltip

Slack Tooltip

Callout to explain key / new concepts and terminology to new users.

1password user onboarding modal

1Password User Onboarding Modal

Critical announcement modal for a user to save key account credentials as part of setup

facebook ads product tour example

Facebook Ads Product Tour

Announcing a new feature with a short modal tour.

hotjar lightbox modal

Hotjar Lightbox Modal

Lightbox explaining how to install Hotjar and encouraging users to do so

quip user onboarding lightbox

Quip Lightbox

Lightbox used for user onboarding, to draw attention to & encourage interaction with key functionality.

Boost product-led growth 🚀

Deploy in-app campaigns like these without engineering

Get Started Request Demo