Product Marketing Inspiration

Smart ways to drive product adoption from best-in-class companies

Want teardowns of the best examples? Get the 6-part series now 💌

User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns

Wistia Upsell Banner

Banner to prompt users to upgrade to a paid plan

Airbnb Design Change Modal

Welcome modal to announce a layout and functionality redesign

Chartio Welcome Modal

Sample dashboard introduction and explanation modal

Coinbase Onboarding Modal

Modal prompt to encourage users to verify identify and secure their account

Gmail Design Change Modal

Welcome modal encouraging users to opt-in to the new interface design

Google Sheets Feature Announcement Modal

Important announcement about new functionality and related privacy settings

InVision DSM Upsell Prompt

Prompt to encourage users to download a plugin for enhanced functionality

LinkedIn Design Change Tooltip

Tooltip to notify users about the value of a change to their profile layout

Lookback Error Banner

Small banner to notify users about incorrect login credentials

Mixpanel Alert

Subtle notification to users to refresh page after period of inactivity

Segment GDPR Notification

Notification targeting GDPR-interested users about a new, relevant feature

TurboTax Inline Tooltip

Detailed explanation about terminology from in-line tooltip

Help Scout Demo Modal

Targets new users to sign up for a live demo

Segment Notification Banner

Top banner to notify users about important changes to their app

Sift Science Welcome Modal

Welcome modal that reinforces value and prepares users for setup steps

Mixpanel Help Center Announcement

Highlight and explain a new button and interaction ability to users.

Slack Tooltip

Callout to explain key / new concepts and terminology to new users.

1Password User Onboarding Modal

Critical announcement modal for a user to save key account credentials as part of setup

Facebook Ads Product Tour

Announcing a new feature with a short modal tour.

Hotjar Lightbox Modal

Lightbox explaining how to install Hotjar and encouraging users to do so

Quip Lightbox

Lightbox used for user onboarding, to draw attention to & encourage interaction with key functionality.

Reddit Modal Survey

Feedback request when user clicks to revert their Reddit version (to old design)

Stripe Tooltip

Tooltip to promote new functionality when user lands in the Invoices section

The Telegraph Adblock Modal

Request to disable adblocking when detected for content site

Google Analytics Tooltip

Distinct tooltip to notify users of a new item in the navigation bar

Zenefits Feature Launch Modal

Modal with personable video (not screencast) to launch new Payroll product

Customer.io Demo Modal

Subtle upsell modal that prompts users to join a demo from the marketing site

Intercom Tour Lightbox

Lightbox highlights a specific feature and step explains how to use it

Zendesk Demo Request Modal

Website modal to target visitors that redirects to a Request Demo form

Airbnb Onboardihg Checklist

Reminder of potential value to help motivate users to complete onboarding

Boost product-led growth 🚀

Deploy in-app campaigns like these without engineering

Get Started