Product Marketing Inspiration

Smart ways to drive product adoption from best-in-class companies

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User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns

Mixpanel Beta Invite Promotion

Modal to gauge interest in the beta pilot of a user community by collecting registrations

Mixpanel Feature Onboarding Tooltip

Tooltip tour to encourage users to take the first steps in exploring a new feature and learning its taxonomy

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PandaDoc Feature Discovery Tip

Subtle tip shown to new users to help them streamline a regular workflow

PandaDoc Tooltip

Hint to make it clear that the Send function can be used as a way to preview content and analytics

QuickBooks Feature Announcement Modal

Modal to announce a new feature with a concrete offer, and copy that diffuses anxiety

SendGrid Feature Upsell Tooltip

Tooltip to sell a newly-released feature to interested users through booking a demo

Spendesk User Onboarding Tour

Engaging user onboarding tour to explain key features and communicate a bold brand personality

Stripe New Product Launch Modal

Information-rich modal to announce a feature overhaul and its benefits, with links to documentation

Stripe Release Notes Modal

Announcement to summarize updates to a feature since the user's last visit

YouTube Customer Satisfaction (CSAT) Survey

Customer satisfaction survey delivered contextually to collect feedback on a new feature

YouTube Interface Redesign Tooltip

Tooltip to help users adapt to a new sidebar menu

Zendesk User Onboarding Checklist

Tooltip to prompt the user to go through a checklist that drives activation through completing account setup

Zenefits Free Trial Conversion Banner

Eye-catching banner warning the user that their demo period is ending, to prompt purchase

Quartzy Taxonomy Modal

Onboarding modal to explain new taxonomy and sell benefits of the feature

Voxox Onboarding Tour

Tooltip tour triggered from a modal, explaining account setup and core features

Dropbox Design Change Modal

Friendly modal that prompts the user to tour the new interface design

Dropbox Paper Onboarding Banner

Bright banner and contextual hotspot to uncover a hidden interface element

Dropbox Paper Tooltip

Tooltip to improve form submission rate by explaining why the user needs to enter their email

Elevio Onboarding Modal

Modal to explain a context-switch into preview mode and avoid user confusion

Facebook Ads UI Redesign Announcement Modal

Facebook Ads Redesign Announcement

Modal to encourage users to tour the new UI and adjust to the layout

Fiverr Feature Redesign Modal

Modal to announce a feature's new look, explain the benefits, and direct the user to further reading

Google Adwords Onboarding Tooltips

Tooltip tour to surface key features and examples of why they're useful

Google Analytics Download Prompt

In-product promotional tooltip to encourage the user to download the mobile app.

Google Chat Onboarding Tooltip

Tooltip to explain taxonomy around rooms and conversations, plus highlight the relevant part of the interface

Google Privacy Notification

Tooltip notification to remind the user about settings they can use to control privacy

Google Sites Feature Announcement

Modal to announce new, simpler workflows in Google Sites

Delighted Premium Feature Gate

Banner and tooltip to explain why the Trends feature is disabled, while showing what the feature does

Airtable User Onboarding Tooltip

Tooltip revealing deeper layers of the product and taxonomy

Airtable User Onboarding Tour (2016)

Bold product tour with a strong value prop, leading to pre-made examples that help the new user get started...

Amplitude Feature Education Banner

Feature tour contained within a bottom banner

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