Product Marketing Inspiration

Smart ways to drive product adoption from best-in-class companies

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User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns

Google Hangouts Microphone Tooltip

Smart tooltip triggered by talking into the microphone while muted, to help users avoid a common mistake

New Mailgun Walkthrough 🎯

Multi-step walkthrough that introduces the new control panel UI and highlights new features.

Trello Upsell Prompt

Banner to alert users of a change in how the free plan works, with a link to an explanation of new taxonomy

Product Hunt Feature Tour

Modal tour with pre-filled information to make feature adoption easier

Airtable User Onboarding Modal

Modal helping users to understand the scope and flexibility of a core feature.

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GameRefinery Feature Tour

Tooltip tour with video and images to help users get accustomed to the UI

GoRoster Taxonomy Tour

Series of modals, triggered from a self-serve widget, to help a user understand the product's status colors...

Joy Feature Discovery Modal

Onboarding modal to introduce users to a core feature, with an example that shows off mobile compatibility

Moz Feature Announcement

Tooltip triggered from a modal, revealing a new feature that users could otherwise miss

Moz Product Tour

A series of tooltips to highlight premium features to free trial user

DataCamp User Onboarding Tour

Interface tour and tutorial to help a new user reach an aha moment faster

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Gusto Feature Onboarding Tip

Shown to trial users to sell the flexibility and benefits of the Run Payroll feature

Gusto Referral Promo

Tooltip to prompt users to invite their friends for a bonus, encouraging product virality

Heap Redesign Announcement

Modal announcement for Heap's design refresh

Highspot Feature Adoption Tour

Tooltip tour to guide users through a flow that demonstrates core functionality

Hotjar Feedback Collection Widget

Widget to launch a feedback modal with emoji ratings and email collection

HubSpot Redesign Announcement

Modal to inform users that the interface has a fresh look and help manage the mental adjustment

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HubSpot User Onboarding Tooltip

Bright tooltip with a CTA to explain why teams are valuable and what they enable

Instagram Notification Permission Modal

Modal leveraging FOMO to persuade users to turn on notifications for new activity

Jet Cart Abandonment Modal

Modal to discourage cart abandonment by promoting free shipping

LinkedIn Feature Discovery Tooltip

Tooltip to encourage users to add hashtags and gain influence by reaching more people with content

LinkedIn Redesign Tour Modal

Welcome modal shown to users seeing the redesigned feature for the first time, prompting an optional tour

Mixpanel Beta Invite Promotion

Modal to gauge interest in the beta pilot of a user community by collecting registrations

Mixpanel Feature Onboarding Tooltip

Tooltip tour to encourage users to take the first steps in exploring a new feature and learning its taxonomy

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PandaDoc Feature Discovery Tip

Subtle tip shown to new users to help them streamline a regular workflow

PandaDoc Tooltip

Hint to make it clear that the Send function can be used as a way to preview content and analytics

QuickBooks Feature Announcement Modal

Modal to announce a new feature with a concrete offer, and copy that diffuses anxiety

SendGrid Feature Upsell Tooltip

Tooltip to sell a newly-released feature to interested users through booking a demo

Spendesk User Onboarding Tour

Engaging user onboarding tour to explain key features and communicate a bold brand personality

Stripe New Product Launch Modal

Information-rich modal to announce a feature overhaul and its benefits, with links to documentation

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Product Marketing Inspiration

Want teardowns of the best examples? Get the 6-part series now 💌

Google Hangouts Microphone Tooltip

New Mailgun Walkthrough 🎯

Trello Upsell Prompt

Product Hunt Feature Tour

Airtable User Onboarding Modal

GameRefinery Feature Tour

GoRoster Taxonomy Tour

Joy Feature Discovery Modal

Moz Feature Announcement

Moz Product Tour

DataCamp User Onboarding Tour

Gusto Feature Onboarding Tip

Gusto Referral Promo

Heap Redesign Announcement

Highspot Feature Adoption Tour

Hotjar Feedback Collection Widget

HubSpot Redesign Announcement

HubSpot User Onboarding Tooltip

Instagram Notification Permission Modal

Jet Cart Abandonment Modal

LinkedIn Feature Discovery Tooltip

LinkedIn Redesign Tour Modal

Mixpanel Beta Invite Promotion

Mixpanel Feature Onboarding Tooltip

PandaDoc Feature Discovery Tip

PandaDoc Tooltip

QuickBooks Feature Announcement Modal

SendGrid Feature Upsell Tooltip

Spendesk User Onboarding Tour

Stripe New Product Launch Modal

Boost product-led growth 🚀

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