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Smart ways to drive product adoption

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User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns
User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns
Ahrefs Cancellation Flow
Ahrefs pushes the option of contacting support before a user cancels their plan. Delivered via a modal...
Delighted Cancellation Survey
Survey to collect churn feedback. Also features a message prompt for users churning due to COVID-19
Zapier Cancellation Flow
Modal triggered from the account deletion page addressing high churn rates amid COVID-19.
Zoom Churn Deflection Modal
Dynamic modal leveraging usage data to emphasize what is lost when the subcription is cancelled. Triggered...
Loom COVID-19 Notification Banner
An in-product banner advertising the introduction of Loom's expanded free plan
PeopleGrove Emergency Feedback Survey
A two-button Microsurvey built with Chameleon. Deployed to capture feedback for product direction amidst...
Thistle COVID-19 Announcement Banner
A simple sticky banner with a link, displayed to all users to share how the company is responding to the...
PayPal NPS & CES Survey
Prompted when a user reads the PayPal help documentation
Google Hangouts Microphone Tooltip
Smart tooltip triggered by talking into the microphone while muted, to help users avoid a common mistake
Mailgun Product Walkthrough
Multi-step walkthrough that introduces the new control panel UI and highlights new features.
Trello Upsell Prompt
Banner to alert users of a change in how the free plan works, with a link to an explanation of new taxonomy
Product Hunt Feature Tour
Modal tour with pre-filled information to make feature adoption easier
airtable user onboarding modal

Airtable User Onboarding Modal

Modal helping users to understand the scope and flexibility of a core feature.

View Example
GameRefinery Feature Tour
Tooltip tour with video and images to help users get accustomed to the UI
GoRoster Taxonomy Tour
Series of modals, triggered from a self-serve widget, to help a user understand the product's status colors...
joy feature onboarding modal
Joy Feature Discovery Modal
Onboarding modal to introduce users to a core feature, with an example that shows off mobile compatibility
Moz Feature Announcement
Tooltip triggered from a modal, revealing a new feature that users could otherwise miss
Moz Product Tour
A series of tooltips to highlight premium features to free trial user

DataCamp User Onboarding Tour

Interface tour and tutorial to help a new user reach an aha moment faster

View Example
Gusto Feature Onboarding Tip
Gusto Feature Onboarding Tip
Shown to trial users to sell the flexibility and benefits of the Run Payroll feature
Gusto Referral Promo
Gusto Referral Promo
Tooltip to prompt users to invite their friends for a bonus, encouraging product virality
Heap Design Change Modal
Heap Redesign Announcement
Modal announcement for Heap's design refresh
Highspot Feature Adoption Tour Tooltip
Highspot Feature Adoption Tour
Tooltip tour to guide users through a flow that demonstrates core functionality
Hotjar feedback collection widget
Hotjar Feedback Collection Widget
Widget to launch a feedback modal with emoji ratings and email collection
HubSpot Design Change Management Modal

HubSpot Redesign Announcement

Modal to inform users that the interface has a fresh look and help manage the mental adjustment

View Example
HubSpot User Onboarding Tooltip
HubSpot User Onboarding Tooltip
Bright tooltip with a CTA to explain why teams are valuable and what they enable
Instagram Notification Permission Modal
Instagram Notification Permission Modal
Modal leveraging FOMO to persuade users to turn on notifications for new activity
Jet Cart Abandonment Modal
Jet Cart Abandonment Modal
Modal to discourage cart abandonment by promoting free shipping
LinkedIn Feature Discovery Tooltip
LinkedIn Feature Discovery Tooltip
Tooltip to encourage users to add hashtags and gain influence by reaching more people with content
LinkedIn Design Change Modal
LinkedIn Redesign Tour Modal
Welcome modal shown to users seeing the redesigned feature for the first time, prompting an optional tour
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