Chameleon Blog

Growth

4 Content Strategies to Increase Product Engagement and Retention

Content marketing isn't there to just bring in new users – the most successful SaaS companies use it to engage and retain their long-time customers too. Brian Dean walks you through four strategies you can steal.

Brian Dean

12 min read

Product Management

Why Spotify Squads Are a Popular Failure for Product Teams

Explore the Spotify Squad framework and organizational model; why and how Spotify incorporated it, the product development methods it helped with, and why today the $50 billion company has abandoned the structure. 

Ray Slater Berry

24 min read

Feature Engagement

The "Aha!" Moment: How To Find It And Boost Retention Rates

The "aha!" moment is the secret and goal of any great user onboarding flow! Learn how to find yours and keep users around for longer.

Pulkit Agrawal

20 min read

Surveys

How In-App Customer Needs Assessments Make Life Easier for Product Marketers

Learn how to collect feedback on how to improve while users actively use your product. In-app customer needs assessments are quick to run and provide a ton of value.

Stefan Debois

15 min read

Product Management

Product-Market Fit: Why Disappointed Users Are a Good Thing

How do you determine, measure, and build products people can’t live without? Product-market fit.

Ray Slater Berry

36 min read

Product-led growth

Product-Led Go-To-Market Strategy: Your Resources Cheatsheet

In this article, you will get all the templates, worksheets, tools, videos, and examples you need to do a great job with your PLG go-to-market strategy.

Nicolas Mérouze

19 min read

User Onboarding

An Intro to Using Qualitative Research to Improve User Onboarding

We take you through the types of qualitative research you can conduct and examine how it ties in with user onboarding.

Molly Stovold

12 min read

Your Guide To Onboarding Flows: Complete With Examples For 2021

We take you through what onboarding flows are, how to succeed with them, and provide inspiration from top SaaS companies.

Ray Slater Berry

19 min read

Product Marketing

5 Types of Product Marketing Videos to Start Creating

A well-crafted product marketing video can help you build customer engagement, build hype around upcoming launches and new features, and even be used for proactive customer care and onboarding.

Ashley Lipman

16 min read

Self-Serve Support

In-App Notifications Explained: Best Practices and Actionable Tips

Transform interruptions into value by delivering well-timed relevant information to your users.

Paula Becchetti

16 min read

Product Marketing

How to Create a Product Welcome Page That Keeps Users Around

Learn how to retain users with these proven tactics to create welcome pages that work.

Ray Slater Berry

17 min read

Announcements

Announcing Chameleon’s new HubSpot integration

The new Chameleon HubSpot integration has landed in your Dashboard. Discover how it will help you power up your in-product marketing and engage your users.

Pulkit Agrawal

11 min read

Design

6 Ways to Ensure Brand Alignment (+ Why You Need To!)

Branding is everywhere, but if we want users to recognize our products then brand alignment across all channels is essential.

Ceillie Clark-Keane

16 min read

Product Management

Feature Prioritization: Methods, Frameworks, and Best Practices

Learn why feature prioritization is the road to success in product design and why product managers should know all these prioritization frameworks by heart.

Paula Becchetti

21 min read

User Onboarding

User Adoption Strategies to Level Up Your User Onboarding in 2021

We explore user adoption strategies for SaaS businesses, the importance of user onboarding, and how you can measure your success.

Ray Slater Berry

28 min read

User Onboarding

Improve Customer Onboarding By Aligning Your Lifecycle Emails and In-App Messaging

Developing a customer onboarding strategy is crucial for getting your new users started on the right foot and putting them on the path to success from the get-go. Discover how in-app messaging and email go hand-in-hand.

Josh Brown

20 min read

Continuous Feedback

Product Experience: The Backbone of Your Product’s Success

We examine what product experience is all about and dig deeper into how it contributes to your product's love-ability

Paula Becchetti

16 min read

Feature Adoption

Time to Value: A SaaS Guide to the TTV Galaxy... and Beyond

Your in-depth guide on the different types of TTV and why they're so important for user onboarding.

Ray Slater Berry

17 min read

Feature Adoption

15 User Onboarding Tools Your Customers Will Thank You For

Your always-updated list of the best user onboarding tools on the market. Jump in and start building the ultimate onboarding stack.

Ray Slater Berry

31 min read

Continuous Feedback

Mastering Product Development: From Ideation to Excellence

An insightful kick-off guide to product development success. Learn how to take your new product from brainstorming to release.

Paula Becchetti

21 min read

Product Tips

16 Product Management Blogs To Start Your Day Right

We’ve collected the most agile product management blogs out there and curated them into one mega-guide for you. Grab a coffee and get reading.

Ray Slater Berry

22 min read

Feature Engagement

Why Tooltips are Terrible and How to Better Design Them

How to make this key UI design pattern work well for your users

Pulkit Agrawal

12 min read

PLG

What is Product Operations? A Pivotal Role For Product-Led Companies

Product Ops is in demand. In this article, we look at the responsibilities that come with this role and discuss whether your team needs to hop on the ops train.

Paula Becchetti

17 min read

Product-led growth

What is Product Leadership? Your Go-To Guide for Inspiration

Everything you need to create or become a great product leader—with responsibilities, skills, and inspiring industry leaders.

Ray Slater Berry

20 min read

Growth

The Essential SaaS Metrics for Data-Fueled Business Success

Grow your business by keeping a close eye on these nine key SaaS metrics, with tips on how to improve them.

Paula Becchetti

18 min read

Growth

Cohort Analysis: The Key to Data-Driven Product Decisions

Your introduction to cohort analysis. Discover how they can help you make the right business decisions and drive forward product success.

Paula Becchetti

17 min read