Chameleon Blog

Product Adoption

Product Adoption Curve: The Five Customer Segments to Look Out For

Every stage in your SaaS product adoption curve is crucial for business growth. Explore how your product team can make the most of these customer segments.

Ray Slater Berry

10 min read

Product Marketing

Product Marketing Team Structures: Who You Need, When To Hire & How To Grow

What does a modern product marketing team structure look like? In this guide, we'll walk you through who to hire and how to grow – with expert input from airfocus, Unbounce, and Klue.

Ray Slater Berry

12 min read

Feature Adoption

How to Build Features Your Customers Really Need

Which features will skyrocket your business, and which ones will be just a waste of time and money? Every decision matters.

Marcin Stoll

8 min read

Product Management

Top 10 Product Management Podcasts

In the ever-changing world of product management, continuous learning is crucial for success. So we’ve made things easy for you by hand-picking the top 10 podcasts that deserve a spot in your playlist.

Rachel Reid

7 min read

Product Adoption

Digital Adoption Platforms: Layering User Onboarding with Self-Serve Support (+ Top 5 Platforms to Consider)

We explain what digital adoption platforms are and how to find the right fit for your needs. Plus, we review the best DAPs to consider for enhancing your user onboarding goals and product adoption rates.

Ray Slater Berry

11 min read

Continuous Feedback

What Is a Customer Effort Score & How to Understand, Collect, and Act on CES Surveys

Your guide on how to use Customer Effort Score to gather feedback, increase customer loyalty, and build better products.

Ray Slater Berry

13 min read

Product Adoption

8 Product Engagement Mistakes You Should Never Make

Keeping product engagement on the right track to ensure customers are delighted at every touchpoint is of the utmost importance for every product team. Learn about the most common mistakes and how to avoid them.

Ahmad Benny

12 min read

UX

How to Improve User Experience with Behavioral Analytics

Different platforms will require different analytics solutions, but the goal is always the same – improving user experience and leveling up customer satisfaction, conversion, and retention rates.

Mohamed Sehwail

9 min read

Product Management

5 Collaboration Strategies to Elevate the Performance of Your Product Team

A whole team needs to be able to communicate effectively and operate as a unit towards a common goal. Here are the five essential collaboration strategies that will help you manage the relationships and achieve greater results.

Chris Starkhagen

9 min read

Product Adoption

How to Build a User Engagement Strategy for Your Product

Explore tools and tactics for an effective user engagement strategy, understand critical engagement metrics to look out for, and identify how to retain more customers. Learn from examples and insights from Pushwoosh, PromoPrep, Spacer, and Better Proposals.

Ray Slater Berry

13 min read

User Onboarding

In-App Tutorials: Making Users Fall in Love with Your Product

In-app tutorials are crucial for kick-starting long-term relationships with new users. Here’s how you can keep users around from hello.

Ray Slater Berry

12 min read

Growth

User Activation: Your Guide to Mapping, Measuring, and Improving Activation Flow

User activation is one of the most important elements of product growth. We walk you through what it is, how to measure it, and how to improve it, featuring insights from Growth University and Userlist.

Nadja Bozovic

14 min read

Product Marketing

5 Overlooked Aspects of a Stellar Buying Experience

In a journey from being unaware of your product to becoming your happy customer, the buyers usually take a few steps. Make sure none of the important aspects of their experience fall through the cracks.

Elen Udovichenko

8 min read

User Onboarding

4 Practical Ways to Enhance the User Onboarding Experience with UX/UI patterns

User onboarding is a make-or-break for customer retention. Make it count by applying these UX/UI patterns to the start of your user journey.

Ray Slater Berry

9 min read

Feature Engagement

Fake Door Testing: The Benefits, the Risks, and How to Build Functional Tests

Wondering how to create fake door tests that work? Come on in, we’re covering how to make effective tests that benefit both your users and your business.

Ray Slater Berry

11 min read

UX

Improve Your Product Experience with These 10 Free UI Kits

Customizable UI kits can help you save time and resources for prototyping, idea validation, feedback collection, new feature development, or product iteration.

Hannah Beazley

9 min read

Product Management

5 Decision-Making Hacks for Product Managers

The success of a product depends on making the right decisions at the right time. Here are five decision-making tips that can help you level up your product management game.

Tim Ferguson

7 min read

Product Marketing

Product Positioning: What Is It and How To Get It Right

Effective positioning helps you communicate clearly with your target audience and help prospects immediately understand what your business is all about.

Hannah Beazley

12 min read

Growth

Prioritize Your Funnel For Successful User Segmentation During Rapid Growth

As you grow, your Sales team will be flooded by leads. Segmenting them the right way can help you build the structure to sustain momentum.

Rahul Reddy

6 min read

Product Management

Product Management Software: 3 SaaS Tools for Agile Product Development

We’re taking you through three pieces of product management software to help you plan, launch and maintain user-centric products.

Ray Slater Berry

10 min read

Growth

Community-Led Growth: The Future of Product Success?

Featuring advice, observations, and insights of product and community experts from Roadmunk, Crossbeam, Typeform, Banzai, Elpha, and Chameleon

Nadja Bozovic

17 min read

UX

User Journey Mapping: A SaaS Guide to Building Customer-Centric Experiences

Let us unpack user journey mapping and walk you through collecting actionable user research data you can implement to increase retention rates for your SaaS.

Ray Slater Berry

11 min read

Feature Engagement

How to Plan, Build, and Test Product Walkthroughs That Work

Our guide to successful product walkthroughs that boost retention and engagement

Benjamin Brandall

12 min read

Product Marketing

Micro-Conversions vs. Macro-Conversions: How to Take Small Steps for Big Wins

Micro-conversions in product are often overlooked. This article will reprioritize how you assess those tiny steps towards big, ROI-centric goals.

Ray Slater Berry

13 min read

Product Management

Product Discovery in 2021: Everything Product Managers Need to Know

Having a solid discovery process in place makes it easier to focus on developing products and features that will generate results.

Hannah Beazley

10 min read

User Onboarding

First-Time User Experience (FTUE): Why It Matters & How to Improve It

Learn why first-time user experience is important, how to create an effective onboarding strategy, and which SaaS best practices you can apply to your product.

Nadja Bozovic

13 min read

Growth

4 Content Strategies to Increase Product Engagement and Retention

Content marketing isn't there to just bring in new users – the most successful SaaS companies use it to engage and retain their long-time customers too. Brian Dean walks you through four strategies you can steal.

Brian Dean

7 min read

Product Management

Why Spotify Squads Are a Popular Failure for Product Teams

Explore the Spotify Squad framework and organizational model; why and how Spotify incorporated it, the product development methods it helped with, and why today the $50 billion company has abandoned the structure. 

Ray Slater Berry

13 min read